Look out, Nolita!

The Brooklyn-spawned Little Cupcake Bakeshop has landed squarely at the intersection of Mott and Prince, and it promises to be for Nolita exactly what Magnolia is for the Willage—a blessing or a curse, depending how you see it.


The uber girly space and especially outrageous menu is guaranteed to make both fans and enemies.

For example, Fruity Pebble Treat, anyone?

How about jelly and peanut butter three-layer cake, Nutella swirl cheesecake or oatmeal whoopie pies?




If only I hadn’t already been on a sugar rampage before I visited.

I think I could have had fun sampling the smorgasbord of cupcakes that are maybe a bit much, but probably delicious.

Strawberry, lemon, devil’s food...

French toast, blue velvet, coconut…

with frostings as varied as mocha buttercream, cream cheese and meringue.

Before you get too huffy and puffy that New York needs another cupcake shop as much as you need another accidentally-expensive shopping spree in Duane Reade’s beauty aisles, take note of their good points:
• Little Cupcake Bakeshop is carbon neutral and all their equipment and (biodegradable) products come from certified green companies.
• It’s LEED-certified and runs on wind turbine and hydroelectric power—you should be able to see its carbon scorecard in the window s of its two stores.
• It regularly donates to the Carbon Fund, a non-profit organization that plants trees that soak up carbon to balance carbon emissions released by the bakery.
• The Little Cupcake Initiative is their community outreach program that has created educational campaigns and volunteer activities to advance education, sustainability and green establishments.