50¢ a bite

It’s not always easy to quantify how much your sweet tooth costs you. But at $3 for three two-bite cupcakes, Baked by Melissa, makes it all but impossible not to.

It’s genius, really: selling mini cupcakes in volume (the price goes down, the more you buy) is a great way for Melissa to ensure she sells high numbers and makes more money. And it makes us feel like we’re not really being bad. Two bites? There aren’t really calories in two bites, are there?

Who knows the calorie count, but they hit the sweet spot.

Tie-dye, s’mores, peanut butter cup—they’re over the top like Crumb’s, that weird Duncan Hines goodness like Out of the Kitchen, bite-sized like Kumquat, and yet totally original.