Jennifer 8. Lee, the author of the fabulous Fortune Cookie Chronicles, has a posting on The Times today about cupcakes having reached their tipping point. Naturally, it sparked conversation and a tad of defensiveness from readers. But most comments are just cupcake enthusiasts gushing about their favorite NY brand.
I agree with Nichelle that the Crumbs/Krispy Kreme comparison isn't entirely apt, but I do think these cupcakes have a shelf life. Flash forward to 2010… I think it's going to be all about sandwich cookies.